§ I
Work
6 entries · 2011 → now · Download Resume Here ↓
| № | Case | Description | Year |
|---|---|---|---|
| № 001 | EtherHub EtherHub · Co-founder · Growth & Product | Built from 0 to 10k+ users, 100% bootstrapped, no funding. The generalist dream. | 2024–Present |
| № 002 | iTquetas Own venture · Founder | A fashion discovery platform connecting QR labels to personalized outfit recommendations. | 2011–2014 |
| № 003 | Home Depot Canada Home Depot Canada · Manager, Marketing Analytics | The retail dream job, where I learned how to test, manage, and get buy-in at scale. | 2019–2025 |
| № 004 | Mindshare & Klick Health Mindshare · Klick Health · Data & Analytics | Technical work, that's when I became a SQL and Tableau person. | 2017–2018 |
| № 005 | Publicis Groupe Publicis Groupe · Business Intelligence Analyst | What happens when a startup generalist joins a giant agency? | 2014–2015 |
| № 006 | BETC São Paulo BETC São Paulo · Performance Marketer | Small team, big clients, (a bit of) messy data, and my first taste of full-funnel marketing. | 2015 |