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About Miqueline Silveira

Brazil · Canada · Mostly in between

— Bio

My first "wait, maybe I can build things" moment happened in 2011.

Back in 2011, while I was in fashion school in Brazil, I created Itquetas, a product that helped people find outfits based on their style and behavior.

That accidentally pushed me into the corporate + advertising agency world, where I spent years working with analytics, data, marketing, ads, and growth.

In 2025, I left corporate to focus on shipping my own things. The first one was EtherHub, built with my partner. I worked across growth and product, helping take it from 0 to 10k users moving, swapping, and investing their crypto more easily.

I like measuring things. Testing things. Improving things. Shipping things.

Mostly, I like owning the weird undefined part nobody owns (or wants) yet.

That's where I'm useful.

This site is my portfolio and it's also where I write about things I've learned, and things I'm still figuring out (or maybe not even).

— Find me

• Email: gm@etherhub.co
• Writing: this site, weekly-ish
• Elsewhere: Instagram · @logsofabuilder

Open to: Marketing. Growth. Analytics. Shipping things.