# itsmiq.com

> Miqueline Silveira's personal portfolio and writing. Marketing analytics, growth, data, and building things.

## About

Miqueline Silveira is a marketing analytics leader with 10+ years across retail, agencies, and startups. Deep experience in data engineering, A/B testing, performance marketing, and team management. Based in Brazil and Canada. Currently co-founding EtherHub, a crypto platform taken from 0 to 10k+ users, 100% bootstrapped.

## Work

- [EtherHub](https://itsmiq.com/work/etherhub): Co-founder, Growth & Product (2024–Present). Built from 0 to 10k+ users, 100% bootstrapped. Events, community, growth strategy, product.
- [iTquetas](https://itsmiq.com/work/itquetas): Founder (2011–2014). Fashion discovery platform connecting QR labels to personalized outfit recommendations. Selected as top startup in StartupRS.
- [Home Depot Canada](https://itsmiq.com/work/home-depot): Manager, Marketing Analytics (2019–2025). Led data engineering, reporting, testing, and measurement. Transformed team from reporting to projects-driven analytics.
- [Mindshare & Klick Health](https://itsmiq.com/work/mindshare-klick): Data & Analytics (2017–2018). SQL, Python, Tableau. Auto and healthcare brands in Toronto.
- [Publicis Groupe](https://itsmiq.com/work/publicis): Business Intelligence Analyst (2014–2015). Toyota, Sadia, Qualy, Perdigão, Habib's, Vale.
- [BETC São Paulo](https://itsmiq.com/work/betc): Performance Marketer (2015). A/B testing, GTM, media buying for Peugeot, Hering, Dzarm.

## Writing

- [Getting a job in the AI resume mass era](https://itsmiq.com/writing/getting-a-job-in-the-ai-resume-era): The problem wasn't using AI. The problem was letting AI remove the only thing that could actually make me stand out. Me.
- [Be crazy about data](https://itsmiq.com/writing/be-crazy-about-data): A feature can look fine from every metric you're tracking and still be failing some of the users. The only way you find out is by being a bit crazy about it.

## Skills

SQL, Python, Tableau, Google Analytics, Google Tag Manager, Data Engineering, A/B Testing, Performance Marketing, Media Buying, Growth Strategy, Team Management, Stakeholder Alignment

## Contact

- Email: gm@etherhub.co
- Website: https://itsmiq.com
- Instagram: https://www.instagram.com/logsofabuilder/